I.  People used the  net income  more(prenominal) for socializing and  rejoicing purposes (during the   pass  flavour) rather than buying gift items.  During the holiday season the   web was used to send  start emails, send out holiday greetings and  plant holiday plans.  Figures  bear witness that 53% of American  mesh users (over 51 million  heap) sent emails to family and loved ones to  converse or make holiday arrangements.  Also, 32% of American  meshwork users (over 30 million people) sent e-greeting cards to friends and relatives.  Twenty-four  percentage of American  net income users (over 22 million people) used the  meshwork to  acquire information on how to celebrate the season.  Of these users, most were  liable(predicate) to come from  high-pitched socio-economic categories (college educations, high income households). From a  marketing perspective, these figures argon significant because they indicate the type of focus that a marketing program should  beam on this parti   cular group (e.g.  accede product   name outings with user activities  e-mail,  clear marketing).    The above statistics also offer a clear-headed description of the current state of the marketplace.  II. Using the Internet to  shit is considered more important than buying online.  Studies show that people  influence the Internet as more of a  crowd  tool around than a purchasing tool.

  During the holiday season, 45% of American Internet Users sought gifts ideas online, while 32% used the Web to make price comparisons. For marketing purposes, these numbers could be considered for crafting more  impressive product off   erings (e.g. ones that foster more direct pu!   rchases in  adjunct to just information gathering  online-only promotions, discounts etc).  III. Online retailers have  woolly a large number of customers and have not make up the difference with new ones.  About 22% of American Internet users made online purchases last year during the holidays, but did not do so this time around (these people...                                        If you want to  derive a full essay, order it on our website: 
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